Last week, viewers of the television show “Kitchen Nightmares” starring the sometimes overbearing and always acerbic celebrity chef Gordon Ramsey saw him walk away from a kitchen for the first time in the history of the show. Amy’s Baking Company in Scottsdale, Arizona was beyond any help he could give the owners Amy and Samy Bouzaglo. Gordon explained that he walked away “Because they are incapable of listening.”
On the episode, not only did viewers see the owners fire a waitress, they saw them verbally abuse customers who were dissatisfied with their meal. This is not a restaurant where you want to send an undercooked pizza back to the kitchen, it will be burned on purpose by the owner no less. If your meal is a little bland, don’t dare to mention that because enough spice to send you to the hospital will be added, again by the owner. At Amy’s Baking Company the customer is not always right. As a matter of fact, the customer is never right.
After the show aired the Internet went wild with reviews showing up on a variety of different sites slamming the restaurant. It wasn’t long before what seemed like a response from the “slightly” high strung owners appeared on Facebook, among them was this gem “This is Samy. I am keeping note of all names here. We will be pursuing action against you legaly, and against reddit and yelp, for this plot you have come together on. You are all just punks.”
More recently this was posted on their Facebook account “Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy & Samy.”
Given their stellar performance on the “Kitchen Nightmares” show, it seems altogether possible that the two had a meltdown and did post some of the really graphic and obnoxious material that was posted on Facebook and then thought better of it and tried to pretend that they had been hacked. Most of the material is not something that can be printed on a family site.
Since the show aired, the restaurant has gotten an amazing amount of free publicity but has not been open for business. They are planning a grand reopening with only reserved guests allowed to prove to the community that they can indeed cook, do not steal tips from their staff and have stayed in business for six years because they offer something of value to the dining scene in Scottsdale. It remains to be seen if they can redeem their reputation but one thing is for sure, their Internet meltdown was unprecedented in its scope and following and if they can turn all this attention into a good thing, their business may just survive.